Types of Lies these Advertisers Tell

In this article by The Balance called Likelihood of Honesty in Advertising Told The Whole Truth written by Paul Suggett discusses the types of lies such as Lie of Commission, Lie of Omission, and Lie of Influence. Suggett explains that lie of commission is a described as a blatant lie and then he compares to advertising strategies and explains that they will never use this form of the lie because of liability. The US legal system prohibits false claims in advertisements so it makes it almost impossible to use lie of commission. He then talks about the lie of omission and this includes the truth but omits an important part of the whole truth. Suggett points to this as advertisers’ bread and butter, they include the positive aspects of the products but purposefully ignore the negative aspects. Then he discusses the last type of lie known as the lie of influence where an accusation aiming for a truth is countered with a positive statement that sways the accuser to look at the accused in a positive light. Advertisers use this strategy when they include celebrities that may have nothing to do with the product but can influence the audience to want to use the product as well. Honest Action is well aware of these lies told by advertising companies to sell their products.
These types of lies were followed by the question “What if Ads Were 100% Honest?” and Suggett lists this as an impossible task followed up with the reasoning that the exaggerations and tactics are used to promote the product in a unique way that interests the consumer. Now, one may think that Honest Action is completely against these tactics and believe that it is unethical to show an AXE commercial where a man tries on the deodorant and is then trampled by beautiful women, but if we’re being completely honest with you, we are ok with some aspects of this marketing. These are creative advertisements where most consumers are aware of the satire and angles being used to sell the product. Our problem comes when advertisers sell their products add editing to the human appearance, to change the consumer’s actual belief in the products ability to do what it was made to do. These are lies that should be illegal when there is not an unreal twist or fantasy as a major part of the ad being shown. Honest Actions does agree that 100% honesty from these ads would not be profitable we still want consumers to be aware and woke.GettyImages-524856956-575749a95f9b5892e82288b6


Can Social Media Really Monitor Itself??


In today’s society, social media plays a vital role in day to day life. Many people use it to share personal experiences, photographs, thoughts, and other private details about their lives. It gives people an opportunity to connect with other individuals around the world; individuals that they otherwise would not have met in regular life. Social media presents a great spectrum of opportunity for people, whether it be job opportunities or even free business promotion. But good as it may, social media can also pose a major problem.

Online media has limited restrictions, where individuals are free to post almost anything they want. This topic has always evoked mixed feelings, some agree with limited restrictions and some do not. One of the many that agree with these limited restrictions also advocate for even more freedom of speech. According to The New York Times, “The monitoring and restriction of even violent content can have dire consequences, despite being well-intentioned.” This means that they believe not having freedom of speech will result in negative consequences. Even though they believe this is the case, they still accept the government’s flawed regulation policy, stating that “it provides checks and balances between the site and its users”.But on the contrary, Honest Action believes that we should have more regulations on the amount of freedom individuals can have on social media.This is all due to numerous negative outcomes resulting from lack of restrictions being put into place on social networks. Outcomes such as cyberbullying, terrorists threats, livestreaming suicides, and people creating false identities on personal profiles. If you really think about it, if the current regulations put into place were that “effective”, would we be dealing with all of the issues we have now?

Other numerous sources have mentioned alternative ways for censorship without evoking the first amendment right. The Huffington Post mentions the idea of “self- censorship”, where individuals keep a mindful eye on their postings. But although this is a smart sounding idea, it still would not stop people from posting certain things. In a nutshell, people are going to do what they want, self-censorship can only help but so much. This is why we believe that more restrictions need to be put into place on the internet. It will greatly affect some of the violence and negative content you see on the internet today.






Virtual Actions and their Real Consequences





Virtual reality is the next great technological advancement. Consumers will soon be immersed in worlds of unbounded possibility. Consequently, with such potential comes extreme risk. Allowing consumers to indulge every fantasy they might have within virtual reality may be harmless in the real world but it could be extremely detrimental to the individual consumer.

There are conflicting reports about the true effects of violence in video games and other media translating to exacerbating violent tendencies in players and consumers. However, the psychologists Craig Anderson at Iowa State University and Wayne Warburton at Macquarie University in Sydney have found

“The repeated actions, interactivity, assuming the position of the aggressor, and the lack of negative consequences for violence, are all aspects of the gaming experience that amplify aggressive behavior.” This research focused on traditional video games. The total immersion virtual reality allows for will only strengthen the identification and bond between game player and in game actions.

There is research suggesting that humans are susceptible to deception about their own bodies. In one study a blindfolded participant stroked a rubber hand while being told they were stroking their own other hand when, in actuality, the researcher was stroking the subjects real hand. The subject reported, and magnetic imaging of the brain corroborated, that the subject believed they were touching themselves. This was dubbed the “rubber-hand illusion” by the researchers. Anecdotally, Raymond Wong, a writer for mashable.com, tested virtual reality pornography and felt at one point “a male porn star who was thrusting into ‘me’ was so up in my personal space, I swear I smelled his armpits. There wasn’t, of course, any smell.”

Virtual reality is also expected to be a harbinger for new and more advanced kinds of pornography. Naughty America is on the forefront of this new trend. As of January 2016, Naughty America had twelve virtual reality porn videos with plans to produce at least “one to two new VR porn videos every week”, according to Ian Paul, the chief information officer of Naughty America.

Porn addiction is currently not recognized by the Diagnostic and Statistical Manual of Mental Disorders (DSM). Despite no official recognition by the DSM, according to techaddiction.ca, “56% of divorce cases involved one person having an obsessive interest in pornographic websites.” Additionally, porn uses report severe clinical depression twice as frequently as non-porn users.


Advancing technology is inevitable. From the radio to the television to the Internet, entertainment in all its forms is constantly evolving. Virtual reality is the next evolutionary step. While this is a natural evolution, people must be wary of the effects it can have on individuals. We don’t yet know how the immersive nature of virtual reality will affect individuals. Due to this lack of information, potentially harmful activities such as violence and pornography should be restricted on virtual reality platforms. There will undoubtedly be consumer demand for these activities in the virtual reality platform and in a capitalist society, it is unrealistic that they will be totally nonexistent, so we at Honest Action posit that an age limit of 21 be imposed on these potentially harmful behavioral simulators.

The Harsh Reality of Photoshop



When it comes to Photoshopping; the media is no stranger to its deceptive nature.  These days, Photoshopping is not only limited to your favorite magazine. According to Beauty Redefined, “It’s TV. It’s video. It’s your favorite brand online. It’s everywhere.” With the constant flow of images and video streaming nationally through the media, you can only imagine the effect it has on its viewers. This is because most images and visuals that are being put out into magazines, commercials and videos are not informing the audience of the amount of work each photo had done in order to reach ideal “perfection”. This in turn causes major self esteem issues for not only the consumers, but young adolescents who may not know about Photoshopping and its deception. These projections of the perfect “ideal image” creates a warped perspective on how you view yourself and what you should look like.

This is why us at Honest Action believe that the media should be putting some type of regulation on Photoshopping. Regulations such as policies being put into place to require major companies to have to inform its viewers that their images have been digitally modified. Some proposals have been made in the past such as the “Truth in Advertising Act of 2014” according to IBTimes. This was a proposed bill that would try to reduce the use of photoshopped images in advertisements and media. We believe this will encourage companies to limit or stop editing their content in order to maintain positive brand image. According to Beauty Redefined, “The AMA currently adopted a new policy to encourage advertising associations to work with public and private sector organizations concerned with child and adolescent health to develop guidelines for advertisements, especially those appearing in teen-oriented publications, that would discourage the altering of photographs in a manner that could promote unrealistic expectations of appropriate body image.” So as you can see, there is some reform at work, but more awareness needs to be made and more regulations need to be enforced


Target's March 2014 Photoshop hack job to the JUNIOR's swim line is unreal.
Target’s March 2014 Photoshop hack job to the Junior’s swim line is unreal.