Is it possible to ignore the inevitable? The same thing that’s constantly staring at us and every day reminding us that we’re not good enough to be seen as beautiful is also telling us to not pay attention to our very own looks. Can it be true that I am the vain one that allowed society to place standards and ideologies of beauty upon me? Buzzfeed editor, Amy Odell writes, “This is what we’re becoming and it needs to stop”.
From protein shakes to low carbs diets with friends. This friendly competition of losing weight has become more than getting bodies toned up for summer, but rather a reason to promote industries to degrade females down to their waist size.
Odell states under her headline that, “What’s worse than retouching is how many OTHER ways the world is telling women how important it is to be thin — and how much women let those messages influence them”. However, these images are bombarding our daily life and it is impossible to simply tolerate their visibility. To say that photoshop isn’t a big deal implies that young women are not strong enough to view the media and disregard messages being sent to them.
Odell also states, “Why does Bethenny Frankel get a free pass to shill as much Skinnygirl this and that as she can manage to license? That whole brand sends the message that other food and beverage and lifestyle brands are, by default, Fatgirl brands”. However, food industries are only complying to further demean women that photoshopping is okay and to measure up to these standards means changing your lifestyle habits and incorporating new “health tips” to stay skinny and appear as models and celebrity endorsers.
Companies are taking advantage of human insecurities and lies showcased by magazine covers to gain product revenue. Not to mention reiterating men’s perspective of how women should eat, dress, and behave.
Here at Honest Action, we recommend women not ignore this issue, but critique the media for shaming audiences into regulating their health habits to fit a more accepting shape. At Honest Action we respect all perspectives and honor truthful views to the public to not misconstrue their body image with unachievable preferences.
Grammy award winner and musical icon, Beyoncé Knowles is constantly being photo shopped by cosmetic brands for her skin to be made to appear lighter. This further contributes to the notion that lighter skin is more socially accepted and more attracted to audiences. This is also offensive to women of color and makes it difficult to support the beauty industry that excludes a variety of shades and lack diversity. Here at Honest Action we see no integrity in such actions.
Fashion brands constantly feel pressure to present models as these unflawed perfect beings. This contributes to the lowering self of esteem of individuals that do not conform to the societal standards. At Honest Action we would suggest these industries place a disclaimer under their ads or in catalogs to inform their consumers that their marketing strategies are not misleading, but used to inspire audiences.
When you’re walking through the grocery store and you spot your favorite magazine, there is nothing there more aesthetically pleasing than our favorite celebrities. We have a developed a mindset that places these individuals in entertainment above ourselves in the ways they are publicized along with their appearances. Here at Honest Action, we believe that photoshopping is to hide imperfections from viewers that can often result in timidity from target audiences. Photoshopping is also the publication of falsehood to viewers.
An article by Frank Multari from PetaPixel.com article entitled, “Why I’ll Photoshop Your Face and Why I Believe It’s Okay” believes that these images of celebrities are completely justified. The article understands “A lot of people feel that it pushes unrealistic expectations of beauty in society.” Multari’s Article views this idea from a different perspective; he explains that “ …we naturally focus on a person’s most identifiable parts, the features that are most quintessentially human.” This stands behind the belief that within a picture lies the whole person and not their imperfections. Multari pushes the idea that if people focus on the actual person instead of their flaws it is ok to alter their appearance. While the logic seems noble, it has its flaws. Reasoning along these lines are why people see celebrities as perfect and above themselves because they are edited and marketed in this manner. Audiences would appreciate realistic features displayed on celebrities to relate to them more.
Multari states that “ temporary pimples, bumps, and blemishes are not the essence of a person.” However, capturing a true person is capturing them as a whole including the good and bad. Not editing them into your superficial ideologies of beauty. True fans are accepting to their favorite artist for their creativity and passion, not for their compromised authenticity. Not to mention that this view completely overlooks those that are self-conscious about their own face and it could help millions to see people that look just like them may have the same insecurities.
So why continue a culture of deception and fraudulent for more generations to witness and compare themselves to? By removing any disfigurement or flawed element Multari claims we can focus on “elements of a picture that are sharpest.” Everyone defines beauty in their own unique way so why force your beliefs on their images. Honest Action would promote the use of regulations to state under an image whether or not a picture has been photoshopped to notify audiences to use discretion.
So the next time you see your favorite artists on the cover of a magazine ask yourself, Who is the real them? And write your magazine editor to post before and after photoshop photos.