UC Berkley has canceled a scheduled appearance by conservative pundit, Ann Coulter. This is another lecture by a conservative to be canceled at the university amid safety concerns. Some people are viewing the cancellation as an abridgment of free speech citing that a democrat wouldn’t have been canceled on. Here at Honest Action, we believe the cancellation justified as it was not motivated by party but by safety concerns for the general public.
In this article by The Balance called Likelihood of Honesty in Advertising Told The Whole Truthwritten by Paul Suggett discusses the types of lies such as Lie of Commission, Lie of Omission, and Lie of Influence. Suggett explains that lie of commission is a described as a blatant lie and then he compares to advertising strategies and explains that they will never use this form of the lie because of liability. The US legal system prohibits false claims in advertisements so it makes it almost impossible to use lie of commission. He then talks about the lie of omission and this includes the truth but omits an important part of the whole truth. Suggett points to this as advertisers’ bread and butter, they include the positive aspects of the products but purposefully ignore the negative aspects. Then he discusses the last type of lie known as the lie of influence where an accusation aiming for a truth is countered with a positive statement that sways the accuser to look at the accused in a positive light. Advertisers use this strategy when they include celebrities that may have nothing to do with the product but can influence the audience to want to use the product as well. Honest Action is well aware of these lies told by advertising companies to sell their products. These types of lies were followed by the question “What if Ads Were 100% Honest?” and Suggett lists this as an impossible task followed up with the reasoning that the exaggerations and tactics are used to promote the product in a unique way that interests the consumer. Now, one may think that Honest Action is completely against these tactics and believe that it is unethical to show an AXE commercial where a man tries on the deodorant and is then trampled by beautiful women, but if we’re being completely honest with you, we are ok with some aspects of this marketing. These are creative advertisements where most consumers are aware of the satire and angles being used to sell the product. Our problem comes when advertisers sell their products add editing to the human appearance, to change the consumer’s actual belief in the products ability to do what it was made to do. These are lies that should be illegal when there is not an unreal twist or fantasy as a major part of the ad being shown. Honest Actions does agree that 100% honesty from these ads would not be profitable we still want consumers to be aware and woke.
This article shows the dishonesty of many of these companies. The lack of transparency in their objectives are clear as they are constantly attempting to trick the consumer into believing that their identities are genuine.
Grammy award winner and musical icon, Beyoncé Knowles is constantly being photo shopped by cosmetic brands for her skin to be made to appear lighter. This further contributes to the notion that lighter skin is more socially accepted and more attracted to audiences. This is also offensive to women of color and makes it difficult to support the beauty industry that excludes a variety of shades and lack diversity. Here at Honest Action we see no integrity in such actions.
Fashion brands constantly feel pressure to present models as these unflawed perfect beings. This contributes to the lowering self of esteem of individuals that do not conform to the societal standards. At Honest Action we would suggest these industries place a disclaimer under their ads or in catalogs to inform their consumers that their marketing strategies are not misleading, but used to inspire audiences.
This article in and of itself is a responsible restriction of free speech. By denoting what constitutes fake news, Google is prohibiting the propagation of incendiary language as news. No one is arguing that people shouldn’t be able to express their opinions and beliefs. The problem is packaging those ideas as news and as fact. By Google taking measures to inform consumers of their media that they’re reading something that doesn’t deserve the title of news, Google is standing up for the purity of what journalism and, by extension, what news means.
When it comes to Photoshopping; the media is no stranger to its deceptive nature. These days, Photoshopping is not only limited to your favorite magazine. According to Beauty Redefined, “It’s TV. It’s video. It’s your favorite brand online. It’s everywhere.” With the constant flow of images and video streaming nationally through the media, you can only imagine the effect it has on its viewers. This is because most images and visuals that are being put out into magazines, commercials and videos are not informing the audience of the amount of work each photo had done in order to reach ideal “perfection”. This in turn causes major self esteem issues for not only the consumers, but young adolescents who may not know about Photoshopping and its deception. These projections of the perfect “ideal image” creates a warped perspective on how you view yourself and what you should look like.
This is why us at Honest Action believe that the media should be putting some type of regulation on Photoshopping. Regulations such as policies being put into place to require major companies to have to inform its viewers that their images have been digitally modified. Some proposals have been made in the past such as the “Truth in Advertising Act of 2014” according to IBTimes. This was a proposed bill that would try to reduce the use of photoshopped images in advertisements and media. We believe this will encourage companies to limit or stop editing their content in order to maintain positive brand image. According to Beauty Redefined, “The AMA currently adopted a new policy to encourage advertising associations to work with public and private sector organizations concerned with child and adolescent health to develop guidelines for advertisements, especially those appearing in teen-oriented publications, that would discourage the altering of photographs in a manner that could promote unrealistic expectations of appropriate body image.” So as you can see, there is some reform at work, but more awareness needs to be made and more regulations need to be enforced